
Dr. Nicholas Vincent
Assistant Professor
Prof. Nick Vincent is a researcher in human-centered artificial intelligence. Much of his research focuses on understanding how data records -- including works that we produce and logs of our behavior -- provide value to AI systems such as search engines, recommender systems, and new "generative AI" systems, and how the benefits of data-dependent AI might flow back to the public. A key idea motivating his work is that because human activities are upstream of the data contributions that make AI work, organized groups can exert "data leverage" to bargain for larger shares of the profits of AI or for more voice in how AI systems are governed. The overarching goal of this research is to develop frameworks, build tools, and present empirical results that help work towards an ecosystem of highly capable and widely beneficial AI technologies that mitigate -- rather than exacerbate -- inequalities in wealth and power.
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Patrick Zhao
Thesis MSc Student
Patrick's current research involves developing tools that promote transparency and user understanding of emerging governance structures for people and data, as well as experimental voting systems. He also has interests in using social simulations, particularly agent-based models, to explore the dynamics of different governance structures, data markets, and other human-centered complex systems.
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Vitor Hugo
Thesis MSc Student
Vitor has a deep interest in human-centric design, he specializes in studying user behavior, designing experiments, and developing solutions that address challenges in the interaction of humans and AI. His research often delves into effects of AI and machine learning on decision-making and human trust.
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Ready to join us?
We're actively looking for passionate students and researchers for Fall 2025. Please e-mail us at nvincent@sfu.ca